Lipline RX is a tele-derm micro-brand focused on medical-grade lip floss preps for chronic lip conditions (cheilitis, perioral dermatitis, isotretinoin dryness) prescribed or recommended by dermatologists. Patients with persistent lip issues on Reddit and TikTok report that balms and glosses either sting, clog, or simply sit on top without addressing inflammation at the lip margin. We create a non-occlusive, microbiome-friendly base strip/film designed to be used along the vermilion border to gently debride, hydrate, and deliver low-dose actives (e.g., niacinamide, panthenol) before any balm or medication. Model: - starter kits distributed through derms and acne clinics - optional over-the-counter SKUs for maintenance - refill subscription direct to patients. Our moat comes from derm KOL partnerships, clinical outcomes data, and insurance/FSA positioning as a quasi-medical device, making it hard for generic cosmetics to compete.