CareLoop Circle is a care coordination and benefits layer for family caregivers of aging or chronically ill adults, sold B2B2C to employers and payers. Millions of mid-career workers report on Reddit and TikTok that caregiving destroys their productivity, yet EAP/wellness tools ignore logistics and medical tasks. CareLoop Circle offers: - a shared care hub for siblings and aides (meds, appointments, tasks, documents)

on-demand access to nurse navigators for interpreting labs, discharge notes, and care plans
integration with employer HRIS to surface leave options and local resources automatically. We differentiate from generic caregiver apps by tying into employer benefits and claims data, proving reductions in absenteeism and ER visits. Revenue comes from per-employee-per-month contracts, starting with self-insured mid-market employers under “caregiver support” and “aging workforce” initiatives.