SoapDrop is a DTC subscription club for enthusiasts of decorative handmade soaps who are currently bouncing between Etsy shops, Instagram drops, and local markets without reliability or discovery structure. The market is noisy and trust is fragmented; makers struggle with recurring revenue, while collectors crave curated, theme-based boxes. SoapDrop bundles limited-run decorative soaps from vetted artisans into monthly or quarterly drops with strong storytelling and community features. - Value props: - Tiered boxes (minimalist design, maximalist art-bars, seasonal botanicals) that align with distinct aesthetic tribes seen on TikTok/IG. - Rotating featured maker model with revenue-sharing and clear production forecasting for artisans. - Waitlist and drop mechanics that create scarcity and resale culture, helping surface top-performing designs via data. - Optional build-your-own rotation where subscribers rate past soaps and receive algorithmically matched future boxes by scent and style.