Chairside Lip Retail is a turnkey lip floss base retail program for dental and hygiene practices, helping them monetize the highly captive, beauty-conscious patient moment. Hygienists routinely hear complaints about cracked corners, lipstick on teeth, and post-cleaning sensitivity at the lip line, yet most practices stock only generic chapsticks. We supply practice-branded lip floss bases and gloss toppers designed for post-cleaning use: thin applicators that “floss” the lip margin, remove residual polish, and lay down a hydrating, tooth-safe gloss that doesn’t smear. Offering includes: - display units and scripting cards for hygienists - auto-replenishment dashboard - optional subscription sign-up at checkout tied to the patient. Defensibility comes from integrated training, EMR-compatible reminders, and exclusive territory SKUs, turning dental offices into high-trust retail channels for a new, repeatable lip-care category.