A dynamic pricing and yield platform for independent live venues (300–5,000 capacity) that currently use spreadsheets and generic ticketing to price shows, resulting in poor margins and high no-shows. Owners and promoters complain on Reddit and industry forums that they can’t test price elasticity, rely on gut feel, and lack tooling that understands local demand signals beyond Ticketmaster-scale venues. SceneGrid connects to existing ticketing (Eventbrite, Dice, See Tickets), ingests local data (search trends, weather, competing events, social chatter) and runs automated pricing experiments within agreed guardrails. It then optimizes ticket tiers, release cadence, and last-minute discounts while providing show-level P&L and audience analytics in one dashboard. Business model: SaaS fee + upside share on incremental revenue; defensibility comes from demand data across cities and proprietary models tuned to specific genres and geos.