MorantMetrics is a hyper-focused player brand volatility tracker for sports agents, sneaker brands, and gambling operators who need to quantify the off-court impact of incidents like Ja Morant’s suspensions. The problem: today’s tools (Google Trends, Meltwater, Sprout) show raw buzz, but not contract-risk-adjusted brand value or how specific events (IG Live, league statements, legal issues) translate into projected sponsor revenue and fan sentiment. MorantMetrics ingests search trends, social sentiment, NFT/merch resale prices, jersey sales proxies, and betting handle fluctuations to produce a daily “Off-Court Risk & Opportunity Score” for each high-profile athlete. It targets sports marketing execs, talent agencies managing 20–200 athletes, and mid-sized betting operators who currently patch together manual reports and gut feel when incidents happen. Differentiation comes from being incident-aware (tagging and modeling each controversy as a discrete event), tuned specifically to North American pro basketball and college NIL rather than being a generic social listening platform. - Quantifies how specific off-court events impact sponsor ROI, fan purchasing intent, and betting volume in the following 2–8 weeks

Offers playbook templates (“How comparable past incidents impacted extensions, sponsorships, and fan recovery curves”)
Provides API-grade feeds for agencies and sportsbooks to pull normalized “risk scores” into internal dashboards
Starts as a niche product built on top of existing social & commerce data, focusing on NBA + top NCAA men’s basketball programs before expanding to other leagues.