PulseCourt Index is a weekly “culture x performance” index for sports-focused hedge funds, crypto prediction markets, and serious DFS/betting syndicates that quantifies how off-court narratives like Ja Morant’s suspensions affect market mispricing. Quant funds and syndicates currently scrape Twitter/X and news but lack a basketball-specific, sentiment-adjusted factor that reliably connects public controversies to spreads, player props, and card/NFT prices. PulseCourt constructs narrative factors (e.g., “gun incident shock,” “redemption run,” “locker room trust drag”) by mining social sentiment, mainstream coverage, and search trends, then backtests how these factors historically impacted lines vs. closing odds and price action for similar guards and franchises. It targets 5–50 person betting groups and sports analytics funds that already pay for data feeds (Sportradar, Second Spectrum) but recognize they’re underweight “vibe and scandal” data. The differentiation is being sport- and archetype-specific, focusing on high-usage, highlight-driven guards and wings where narrative swings are largest, and shipping as a quant-grade data feed plus reference research PDFs, not a gambling consumer app. - Provides weekly factor scores per player/team suitable for plugging directly into models

Publishes incident case studies (“Morant suspension vs. line overreactions,” “how long narratives persist post-return”)
Sells via API and S3 data drops, priced similarly to niche alt-data vendors, avoiding consumer-facing regulation issues
Starts with NBA, then methodically rolls out to top European leagues and high-visibility NCAA programs where betting liquidity is growing.