FitCollective is a French brand studio that turns underutilized French textile factories into data-driven, DTC fashion brands, inspired by Emma Grede’s playbook. Mid-size factories in regions like Rhône-Alpes and Hauts-de-France struggle with low-margin B2B orders and no consumer brand. We build community-first brands (size-inclusive, inclusive storytelling) around TikTok/Instagram insights, then plug factories into a centralized playbook for design drops, creator collabs, and e‑com ops. - Factories get higher-margin, recurring orders + equity upside. - Consumers get inclusive, France-made brands with tight fit/feedback loops. - We own the shared stack: data, brand IP, e‑com, and marketing engine across 5–10 vertical brands. - Revenue via brand P&L share + service fees, breakeven within 6–9 months on the first 2 brands.