AdProof Agent validates and explains paid social traction for DTC brands and consumer apps raising capital. Founders regularly show ROAS screenshots from Meta/TikTok that investors distrust due to mis-attribution, discounts, and short-lived spikes. The agent connects to ad platforms, Shopify/Stripe, and analytics, then runs multi-touch attribution simulations, cohort-level payback analysis, and creative-level durability checks. It auto-produces investor-ready acquisition memos that separate sustainable LTV/CAC from hype, with scenario modeling for future spend. - Targets B2C founders spending $10k–$300k/month on ads who need credible growth stories for seed/Series A. - Gives investors a standardized way to compare ad-driven startups and filter out fabricated ROAS. - Moat comes from labeled datasets of true vs. inflated acquisition performance and pattern libraries of platform-specific data quirks.