OrthoGloss Pro is a prescription-grade lip floss base system for orthodontists and clear-aligner providers to prevent dry, cracked lips and biofilm buildup along the lip–bracket interface. Teens and young adults in braces/aligners complain on TikTok and Reddit about painful lip friction, trapped food at the lip edge, and ugly “braces lips”, but ortho offices mostly hand out cheap wax. We provide clinics with single-use, mint-free, hypoallergenic “lip floss” applicators that clean the lip margin and lay down a smooth medical-grade barrier compatible with elastics and aligners. Value props: - reduces emergency visits and discomfort calls - boosts compliance and patient NPS - creates a new retail consumable with recurring margin. We monetize via clinic subscriptions (wholesale boxes + chair-side education materials + co-branded patient starter kits) and defend with clinical data, practice integrations, and professional-only SKUs.