Consumers searching TikTok/YouTube for ashwagandha, shilajit, hormone balance and sleep are overwhelmed by low‑trust, one‑size‑fits‑all supplements. Himalaya Daily Stack is a personalized herbal protocol subscription using a 5–7 minute intake on sleep, stress, digestion, cycle health, and medications to deliver curated Himalayan organic stacks (AM focus, PM sleep, gut support, PCOS support). We combine tele-consults with Ayurvedic practitioners (optional upsell) and monthly supply packs, plus an app that nudges adherence and tracks symptoms. Revenue is recurring subscription, with LTV boosted via lab add‑ons and seasonal adjustments. Unlike generic vitamin boxes, we focus tightly on evidence‑backed Himalayan herbs and two personas: stressed professionals and women 25–40 with hormonal/gut issues.