Global retailers are demanding proof of origin, organic integrity, and labor compliance for herbal ingredients, but Himalayan smallholders are stuck with paper logs and brokers. Himalaya NutriTrace offers a lightweight traceability and certification SaaS for Himalayan cooperatives and processors to digitize farm data, organic audits, pesticide tests, and lot tracking. Brand buyers get QR-backed traceability reports, ESG dashboards, and recall-ready lot mapping that plug into their existing ERP. We charge per-metric-ton traceability fees + enterprise seats for large buyers. The moat is regional depth, verified grower network, and longitudinal supply data, while EU/US tightening on supply-chain due diligence makes this a “why now” play.