Score domain options on brandability, recall, and fit. Get alternative brand names that map to your scored idea.
Stop debating names in a spreadsheet. Drop a candidate, get a scored read across every brandability dimension — plus alternatives that map back to the wedge you already chose.
The job
Founders pick brand names in a spreadsheet and regret it eighteen months later.
The Domain Rater scores names against the dimensions that matter when you scale — brandability, recall, fit to your wedge, and availability across the TLDs that read as legitimate.
You bring
- A scored idea (or a candidate name you want to test)
- A shortlist you can't decide between
- A rebrand requirement after a positioning shift
Gaplyze creates
- A per-dimension brandability score for every candidate name
- A shortlist of alternative names mapped to your wedge
- Availability sweep across .com, .ai, .io, and .co
Live preview
The per-dimension score plus a curated shortlist of alternatives.
The wheel gives you the read at a glance. The alternatives give you the shortlist — each one mapped to the same wedge as the original.
Candidate name
filomemo.com
Brandability
84
Recall
76
Fit
71
Availability
62
Alternatives mapped to the same wedge
filolens.com
On-strategy
filomemo.com
On-strategy
renewly.ai
On-strategy
complibrary.io
On-strategy
ledgermemo.com
On-strategy
audit-trail.co
On-strategy
Example output — actual alternatives are generated against your scored idea and category.
Decision unlocked
You leave with a brand name that maps to the wedge — not the one that survived a brainstorm.
Pick a name you can defend — not one that won the loudest meeting
Discover alternatives you would have never typed into the spreadsheet
Move from shortlist to registrar with a documented decision record
Where it fits
A branding entry point or a post-scoring add-on.
Domain Rater
Idea Score
Strategy Map
Blueprints
Investor-Ready Exports
Domain Rater
You are hereIdea Score
Strategy Map
Blueprints
Investor-Ready Exports
Use it before you score (when naming kicks off the venture) or after you score (when the wedge is locked and you need the brand to match).
Start free
Rate your first domain candidate for free.
No credit card. A candidate name, the per-dimension wheel, a shortlist of alternatives — and a decision record you can show co-founders or investors later.
FAQ
Domain Rater, answered.
How is brandability actually measured?
The score combines pronounceability, length, syllable rhythm, distinctiveness in your category, and trademark friction signals. Each component is transparent — you see why a name scored 84 vs 62, not just the number.
Which TLDs does the rater cover?
The default sweep covers the most relevant TLDs for early-stage software brands — .com, .ai, .io, and .co. You can extend the sweep to category-specific TLDs (.app, .dev, .studio) when the brand calls for it.
How are alternative names generated?
Alternatives draw from your scored idea — the customer, the outcome, and the category language. The rater proposes adjacent names that map to the same wedge, not random brandable strings detached from your positioning.
Can I use the score to make a final branding decision?
The score is a strong input, not a verdict. Use it to filter candidates and surface options you would have missed; the final pick still involves taste, trademark check, and founder fit.
Where do I actually register the domain?
Domain registration happens at any registrar — Cloudflare, Namecheap, Porkbun, Google Domains. The rater scores availability and brandability; the purchase step is external by design so you keep full control.
Can I re-rate after a rebrand?
Yes. Re-rate the new shortlist whenever positioning shifts. Each rating is a snapshot — useful for documenting why you chose one name over another later.
Stop naming brands in a spreadsheet.
Score every candidate on brandability, recall, fit, and availability — and pick the name your team can defend at the board meeting and at the bar.