Idea Detail
MinuteMetrix
The Pitch
MinuteMetrix is a B2B SaaS that measures and nudges workplace movement (NEAT) and simple nutrition behaviors through Slack/Teams and calendar integrations to drive measurable weight-loss outcomes across employee cohorts. The platform passively captures activity signals (standing, walk breaks, calendar gaps) and surfaces micro-nudge sequences that fit meeting-heavy schedules, plus aggregated HR dashboards tied to program incentives. - For HR: outcome dashboards and cohort benchmarking. - For employees: minimal-friction nudges and brief activity tasks that preserve productivity. The offering focuses on passive measurement, low-friction interventions, and employer-paid licensing with outcome-linked incentives.
The Edge
Differentiator
Focus on passive, work-embedded NEAT measurement and enterprise dashboards — competitors either sell consumer wearables or one-off wellness programs, not continuous workplace-integrated measurement.
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