CycleWise Menopause is a virtual clinic focused solely on perimenopause and menopause, targeting women 40–60 who feel dismissed by general practitioners. Searches and TikTok trends around “perimenopause anxiety/weight gain/sleep” are surging, while clinical reviews show huge under-diagnosis and fragmented care. CycleWise combines: - evidence-based telehealth protocols (HRT, non-hormonal options, cardiometabolic screening)

• a personalized symptom and biomarker tracker integrating labs and wearables
• structured education journeys that prepare patients for shared decision-making with clinicians. Unlike generic femtech, we go deep on cardio, bone, and cognitive risk, positioning as a longitudinal health partner for this phase. We monetize via cash-pay and insurer-billed visits plus a subscription for ongoing monitoring, with strong DTC pull and emerging employer interest in “women’s midlife benefits.”