FlowAdvance is an embedded revenue-based financing (RBF) infrastructure for vertical SaaS platforms serving SMBs. Founders of niche SaaS (for salons, gyms, construction, dental practices, etc.) see strong demand for capital advances but lack underwriting and servicing capabilities. Current RBF players (Pipe, Capchase, Wayflyer) focus on SaaS and high-GMV e‑commerce, ignoring vertical, offline-heavy merchants where data lives inside these platforms. FlowAdvance offers white-label APIs and dashboards so vertical SaaS can: - Underwrite using in-app behavioral and payment data (bookings, churn indicators, seasonality) instead of generic credit scores. - Offer dynamic payback via revenue splits or invoice collections visible to the merchant in their existing UI. - Monetize via revenue share on fees, while FlowAdvance handles risk models, funding orchestration, and collections. Timing edge: surge of VC into vertical SaaS + plateaued new ARR pushes them to financial products as ARPU expansion; regulators are clarifying RBF vs lending, enabling structured programs.