MorantMetrics is a hyper-focused player brand volatility tracker for sports agents, sneaker brands, and gambling operators who need to quantify the off-court impact of incidents like Ja Morant’s suspensions. The problem: today’s tools (Google Trends, Meltwater, Sprout) show raw buzz, but not contract-risk-adjusted brand value or how specific events (IG Live, league statements, legal issues) translate into projected sponsor revenue and fan sentiment. MorantMetrics ingests search trends, social sentiment, NFT/merch resale prices, jersey sales proxies, and betting handle fluctuations to produce a daily “Off-Court Risk & Opportunity Score” for each high-profile athlete. It targets sports marketing execs, talent agencies managing 20–200 athletes, and mid-sized betting operators who currently patch together manual reports and gut feel when incidents happen. Differentiation comes from being incident-aware (tagging and modeling each controversy as a discrete event), tuned specifically to North American pro basketball and college NIL rather than being a generic social listening platform. - Quantifies how specific off-court events impact sponsor ROI, fan purchasing intent, and betting volume in the following 2–8 weeks

• Offers playbook templates (“How comparable past incidents impacted extensions, sponsorships, and fan recovery curves”)
• Provides API-grade feeds for agencies and sportsbooks to pull normalized “risk scores” into internal dashboards
• Starts as a niche product built on top of existing social & commerce data, focusing on NBA + top NCAA men’s basketball programs before expanding to other leagues.