RookieRadius is a financial and lifestyle risk dashboard for NBA rookies and high-earning NIL athletes that helps agents and family offices proactively spot behavior patterns that could lead to Ja Morant–style suspensions and revenue loss. Wealth managers and agents currently juggle spreadsheets, group chats, and ad hoc check-ins to keep tabs on players’ spending, travel, nightlife, and social profiles, which fails once an athlete’s circle grows. RookieRadius links card/transaction data (via Plaid), travel bookings, and social media metadata (not content, but posting cadence and geolocation patterns) to create a private “stability score” for each client, highlighting spikes in risky patterns (sudden nightclub cluster trips, weapons purchases, or late-night out-of-state activity before games). It focuses on boutique sports agencies (5–50 clients) and athlete-focused RIAs who need a differentiator and want to show parents and sponsors they’re actively protecting players’ careers. The angle is not moral-policing but career-protection analytics, giving agents and mentors a factual basis to intervene early with coaching and support before brands or the league react. - Consolidates disparate signals (spend, travel, posts, calendar) into a simple stability index and weekly digest

• Lets agents set custom guardrails (e.g., “Flag any Vegas trip within 48 hours of a game,” “Notify me if nightclub spend >$5K in a weekend”)
• Offers parent/mentor views with less detail but clear “green/yellow/red” signals and suggested conversation prompts
• Built as a white-labelable platform agencies can co-brand as their “player care and protection system.”